Compare and contrast the supply chain management...

The purpose of this essay is to discuss different supply chain management approaches taken by HM, Benetton and Zara. It is first necessary to explain what a supply chain management means. Supply chain management involves planning, design, maintenance and control of the flow of materials and information along the chain in order to efficiently satisfy customers requirements (Schroeder, 2000). Such an approach, of looking at the entire supply network helps organisations identify their competitive advantages and parts of their processes that contribute the most to the performance objectives that are of the greatest importance to the customers (Slack et al., 2007). It also helps to develop long-term strategies for the company based on the†¦show more content†¦Traditional fashion retailing was seasonal, with two collections being launched for the spring and summer period and another for autumn and winter. Only Benetton may be described as following this pattern. The company introd uces two basic collections per year and supplements them with small flash collections that are being put into the stores in the middle of the seasons to attract customers (Boddy, 2005). HM and Zara rejected the traditional model and switched to a seasonless cycle where new designs are being introduced throughout the year. Zara mastered this strategy to the extremes by bringing new designs to customers in small batches on a weekly basis. Successful designs will be modified and another batch sent to customers while those that did not meet with customer interest will be moved out of stores within two weeks (Tiplady, 2006). HM also introduce new designs on a rolling basis like Zara but the company does not apply this strategy to all its products. Fast-fashion garments account for one quarter of HMs cloths, whereas the remaining three quarters are basic, everyday clothes that once designed are being produced in much larger quantities (Tiplady, 2006). Another difference between HMs and Zaras approach and Benetons strategy is the design range offered. All three companies operate world-wide. Zara and HM however do not differentiate their products depending on where the garments will be sold.Show MoreRelatedCase Study : Supplying Fast Fashion1299 Words   |  6 PagesCase Study: Supplying Fast Fashion Question: Compare and contrast the approaches taken by HM, Benetton and Zara to managing their supply chain. Introduction How often do you purchase new clothes for yourself? How much would you pay for them? Fashion garment industry have been changed rapidly by a brand new business concept which is sustainability. It implements well in our actual life, people always expect discounted goods or on sales product near seasonal transition, some fashion branding understoodRead MoreDebonairs Pizza Product-Market Expansion Growth Strategies27204 Words   |  109 Pages4. 5. WELCOME MESSAGE FROM PRINCIPAL INTRODUCTION TO MANCOSA THE MANCOSA MISSION OUR VISION MBA PROGRAMME STRUCTURE 5.1 Overall Programme Objectives 5.2 Programme focus 5.3 Module description and rationale PROGRAMME ADMINISTRATION 6.1 Programme Management 6.2 Programme registration 6.3 Registry and despatch 6.4 Finance 6.4.1 Fee payment 6.4.2 Payment of fees and other dues 6.4.3 Re-enrolment 6.4.4 Payment plans 6.4.5 Additional fees/charges 6.4.6 Deferrals 6.4.7 Miscellaneous costs 6.4.8 CancellationRead MoreReed Supermarket Case32354 Words   |   130 Pagesvideo case studies Multiple choice questions to test your learning Annotated links to relevant sites on the web An online glossary to explain key terms Flashcards to test your knowledge of key terms and definitions Classic extra case studies that help take your learning further We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including FinancialRead MoreCase Study148348 Words   |  594 PagesTourism Industry Evolution and Revolution in the Hi-Fi Sector Amazon.com ï £ ©2007 - Early 2009 The Formula 1 Constructors Web Reservations International: Challenging Industry Norms Manchester United FC: Continuing Success but at What Cost? Hermes Fund Management, Total and Premier Oil: The Responsibility and Accountability of Business From Small Town Pharmacy to a Multinational Corporation: Pierre Fabre, Culture as a Competitive Advantage Cordia LLP: Service Reform in the Public Sector 170 175 180 183 193